Get to know Colton Whitney
Colton Whitney
Colton is a real estate operator known for clear, unapologetic standards, tactical execution, and building systems that create predictable results.
He scaled his Orange County, CA team from $19M to $300M+ in production in six years, and the business continues to grow through step by step SOPs for lead conversion, agent development, production partner models, and profitable team growth.
Known for his heart of gold and boot of steel leadership style, Colton holds agents to the standards their goals demand, turning ambition into consistent execution and measurable growth.
Growth and Profit Strategies
Check out our latest blogs to learn strategies and tactics of the pros
Why is culture important?
Importance of Culture When Starting a Team Creating an environment where team members can thrive is a key factor in a successful work culture. Culture often sets the tone for how agents feel about their careers within your company. Business culture impacts a team's...
The Top 5 Motivators That Drive Individual Productivity
What drives and motivates agents to work hard, do the right thing, and overcome adversity? And the top 5 motivators that drive individual productivity. Incentives drive human behavior, and understanding the incentive structure will give you the power to predict the...
Bulletproof Buyer Conversion Process
Here are the top three components of the bulletproof buyer conversion process. Since 2012, our team’s buyer-lead conversion process has outperformed the industry five times. Our buyer process converted 5% of our online leads in 2014 when inventory was at an all-time...