– Making good Persona and Personnel Decisions is the #1 Skillset Required To Grow A Business

– They are not YOUR agents, they are your business partners

– My job is to hire agents and staff who are smarter than me

– An interview process that encourages multiple interviews with the competition

– How to build a culture with 95% retention and $17 Million Per Person Productivity

– Treat all agents not as they are, rather as who they are becoming

– One of the biggest line item expenses is for culture and retention

– You will keep and get more of what you are grateful for and lose that you are not

– Sense of entitlement by team leaders stunts growth


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