Preston Guyton believes we all possess skills as business leaders that we can leverage, for him this skill has been focused on lead generation processes and the ability to build a strong leadership team in each of the businesses he has been a part of launching.
His real estate career started in 2004. With a computer science background, he realized early on his focus was going to be on ways to generate online leads building out his first custom website in 2004. Early on he focused on learning SEO, content marketing, and ways to increase traffic.
Preston often jokes he is the most licensed person you will meet, he has his brokers license in 3 states, MLO license in 5 states, NASCALA Unlimited GC license, and Residential builders license in 2 states. All of the licenses he has used at some point in each business he started.
The first company he launched was CRG Companies, CRG was launched in 2010 as a custom home design, construction, and real estate brokerage. He wanted to focus on designing and building homes that met a higher standard. CRG grew from a company that included him and his wife to a company with 20 plus employees, 25 Realtors that sold over 120 million in real estate sales, and over 20 million in custom home contracts. In 2020 Preston resigned and sold out to his business partners to focus on other businesses he was a part of. During his time at CRG, he was recognized in many national publications. He had articles in Custom Builder Magazine, Professional Builder Magazine, and was named to the 40 under 40 in Professional Builder Magazine.
In late 2019 he and his wife brought Revolution Mortgage to the Myrtle Beach area. With no mortgage experience and great business partners, they quickly built a team. In 2021 the Myrtle Beach branch exceeded 120 million in funded loans and was recognized as the #1 branch for Revolution Mortgage. Preston is no longer involved with Revolution Mortgage; his wife Kristy and her business partner continue to manage the Myrtle Beach Revolution branch.
Preston currently is the broker/founder of EZ Search, LLC, this real estate marketing/consulting company has digital assets that include ezhomesearch.com, and freewebcontent.com. ezHomeSearch.com covers all markets in SC and NC, and will be moving into Georgia and Florida in 2022. With his focus on SEO and content marketing, ezHomeSearch.com website has grown from an average monthly user of 10,000 in early 2021 to over 100,000 monthly users in 2022. Preston continues to add real estate referral partners in cities throughout SC and NC.
Preston has a marketing exclusivity relationship setup with Palms Realty and ezHomeSearch.com. Through consulting and managing online lead generation and helping develop the systems and processes for running a real estate company. Palms Realty was launched in September 2021 and has quickly grown to over 30 Realtors. It has been inspiring watching an independent real estate brokerage go from 0 to ratifying over 20 million a month in contracts within 6 months. Not sure if it is a record, but in the first year as an independent real estate company, Palms Realty will exceed 200 million in ratified real estate contracts in a market where the average price point is around $300,000.
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